Challenge:

A tequila with a heroic deer on the label was beloved in Mexico, but wanted to enter the highly competitive US tequila market.

Solution (TV, Social, Print, Website):

Leaning into the randomness of the deer, we developed a campaign that celebrated its faux legend while also creating a very unique, yet memorable bar call. The legend of the Cazadores deer continued in print, on-premise, and online — including a live-stream of an agave field in hopes that viewers might spot the deer.

Results:

Cazadores sales grew +35% during the campaign. That’s a lot of margaritas.