Work that really worked.
Volkswagen
Reinvented a classic VW game and increased sales by 40%.
Western Governors University
Celebrated WGU online students as heroes and catapulted enrollment in a down-market.
Cazadores
Grew sales by 35% by creating a faux legend around the Cazadores deer.
Uber
Elevated Uber’s faltering reputation with its first-ever Rider, and Driver ad campaigns.
Sprint
Created the “switch” that became Sprint’s most successful campaign ever.
Energy Upgrade California
Introduced California’s official Spokesbear and surpassed client’s conservation awareness goals.
Bacardi
Personified a bar-call and put Bacardi at the top of Milward-Brown’s charts.
Kaiser Permanente
Added a unique truth to a beloved campaign and doubled Kaiser’s new member rate.
Airwalk
Created a product campaign so successful that it got Airwalk into “How Brands Become Icons.”
NYPD
Asked New Yorkers to show their community pride and exceeded NYPD hiring benchmarks by 20%.
MTV
Created FOMO with an award-winning campaign that tested a true MTV fan’s music knowledge.
VW Beetle
Introduced a car we couldn’t show and ranked #4 on Sands Research Super Bowl Ad Neuro Engagement.
Some of the 70+ brands I’ve worked on.
My creative means business.
Looking for fractional or full-time creative leadership to improve the trajectory of your business? A breakthrough idea to make a brand impossible to ignore? Or, just want to talk through a challenge and get some free advice?