Challenge:

The initial "Thrive" campaign created a unique and enduring voice for Kaiser Permanente. Then, as health reform swept the nation, it was more important than ever that KP prove once again that healthcare isn’t an industry, it’s a cause.

Solution (TV, Digital, Radio, OOH, Website):

As the only company that has healthcare and health coverage combined under one roof, we created the "Together We Thrive" campaign. This highly targeted, 360 campaign proved all the unique, convenient, and complete ways that KP supported its members.

Results:

Membership doubled its rate of increase, hitting +12% during the campaign.